Retail Network Development & Management
This course is for retail staff of oil companies involved in network development, sales network management and administration of retail outlets.
The course will cover the following topics:
- General management-Task & Targets, job descriptions, staff training.
- Identify & Analyze market (Planning)-Forecasting, retail outlet development, competitors’ activities, performance reviews.
- Network management-Touring/inspections, assessing needs (equipment & civil works), Dealers appointment & development.
- Non-Fuel Retaining business.
- HSE management.
Managing Lubricants sales
This course is for oil companies’ staff involved in sales & marketing of lubricants.
The course will cover the following topics:
- General management-Task & Targets, job descriptions, staff training.
- Identify & Analyze market (Planning)-Forecasting, segmentation studies, competitors’ activities.
- Develop Marketing approach-Agency appointment, network development and organizing sales force.
- Sell to Customer-Promoting company’s business, training & product awareness for customers, recoveries/re-imbursements.
- HSE management.